Advertising apparatus.



A. S. SPIEGEL.

ADVERTISING APPARATUS.

APPLICATION FILED APR. 3, 190a.

9 1 1 ;561. Patented Feb. 2, 1909.

2 SHEETS-SHEET 1. v

A. S. SPIEGEL. ADVERTISING APPARATUS. APPLICATION FILED APB..3, 1908. I

91 L561. Patented Feb. 2, 1909.

2 SHEETS-SHEET 2.

A Arrow/5y tag, a eitizen of the'United State's,'and a;

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f mag concern? Be itlrnown that I, AmxANoisf: SPS PIE- ings accompanying and forming a part-here- -of, is a full and complete description, sufficient to enable those skilled in the art to whichit pertains to understand;make, and use the same. I v [The invention relates l to those devices .-.wherei11 advertisements comprising a plul-ra lityofdesigns,1or a plurality of advertise-.

merits, continuously appear. and disappear. And the. :objectr of this invention is to obtain a device wherein, nottonly will there continuously, and in rotation," appearand disappear advertisements; or designs, but in addition thereto there will-appear .a back ground of many colo'rs, whlch colors, at any given: point on the-background,- will constantly change, thereby producing a .dissolv-F ing or melting effect, whichis apparently independent-of the change in advertisements .ordesigns iv A further object of the invention is to obtain; a ldevice of the character: described -whi-ch, in its initial cost, will not be exensive, and whichwill notbe expensive to mainta-in in" operation.

" Afurther object-of this invention is to obtain 1 a device'of the character described,

' .whereinthe-many changes in appearance of A the colors in "thebackground are made with- .out betraying tog anobserver the means bywhich the same are; obtained. .-'i.aAF.'further object of this invention is to obtain avdeviee-wherein the. same advertise- -ment or design will for a given time be ex'-' p osed'to view to all observers of the device or to one'observer who may change his positionv relative. to the device during such t imep r 1.

In the drawings-referred to as forming a .part. hereof z Figure 1 i's a *front elevation ofa 'dev ice"embodying this invention,- as the same appears at a givenmoment. F1g.:'2 1's:-

- a front' elevation of 'a portionof thedevice embodying this inventlon' as thefsame a e pears ata different moment. "Fig. ,3 is I m'a'terial, as glass, the plate s'e ther painted "den- 11 ened on the back thereof, as by the from. elevation of a portionj'of the device.

--embodying this intention-l es.' th sans pears at a sauais e emcmena151 .4 IS-,5

Speificatio'n of Letters Patent."

Application filed April a; 1908. Serial a, 424,860.

' represented by the letters A,-S, S, i

SIATE PATENT-OFFICE-- :waLEXANDER- easement, F CHICAGO,ILLINOIS.

- ADVERTISING APPARATUS;

- Patented Feb. 2, 1909.

a front elevation of the screen forming an element of the device. Fig. is a front ele-- --vation of the movable plate ofthe device.

Fig 6 is a rear elevation of an advertising apparatus embodying this invention with the back removed to expose the operative parts to V ew. Fig. 7 is a'vertical sectional view on line 7-7 of Fig. 6, viewed in the direction indicated by the arrows.- Fig. 8 is a front'elev'ation of a portion of the immovable plate of the device and of a modifieation of the movable plate thereof, and w Fig.9 is an elevation of a portion of a modification of the immovable plate of the device and of a portion of' the movable plate thereof. In Figs. 1 2, 3, 5, 8, and 9, only so much of the screen of the device is shaded as is required .for aproper understanding of the descr1pt1on. f

A- reference letter.applied to designate a ings'where ever the same'appears.

- w :A is a screen consisting'of a transparent given part is used to designate such, part throughout the several figuresof the drawcent material as glass or celluloid. The several advertisements or designs on plate D, the

drawings, are placed on the front of ch plate and as the several strips B, on plate 'A, are placedon; theback of the latter plate the screenand desigrrare in contact .or substantially so. l p

I have found, that in order. to present the clear spaces C of the plate A), the desired advertisement ordesi-gn is made to appear are: painted, printed on or otherwise attached to the front face of the plate D.

Where p'lfate D is .made of transparent sandib astor 'acid-,.toldifi'use'the light from same advertisement or design to an observer viewing the devlce from different positions,

To obtain the desired dissolving effect of the color scheme of the device, which is hereafter termed the rainbow effect, I find it necessary to place curved colorlines as E, F, G, Fig. 5, or str ight color lines as E, F, G, arranged atan angle to the clear spaces C, Fig. 8, on the plate D, or to arrange such color lines staight and to make the strips B, B, and corresponding clear spaces C, C, in-the screen curved, B, and C, Fig. i).

A portion of the color scheme may consist of curved lines and a portion of straight lines, arranged horizontally, perpendicularly, or inclined, and in such case ifsay the curved lines he placed on the plate D, outside of the lines a, Z), and the straight lines be inclined and placed within such lines, a dissolving color effect will be produced upon the entire background of the ac vertisement or design; butthe color effect outside of such lines will be so different from the effect within the lines that a border will be produced; such border remaining distinct from the body part. of the background, although in both the border and body part a constant dissolving color effect appears. Where the color scheme is placed on the back of the plate D, an effectwhich may be termed depth is given to the background, and any movement of the observer will cause change in the rainbow effect of the background, in addition to the change caused by the relative movement of the plates A, and D; andhence where the advertisements or designs are placed on the front of the plate D, with the color scheme on the back thereof, avery desirable result is obtained. By placing such advertisements or designs on the front and the color scheme on the back of plate D, the ines of color may extend entirely over the back of plate D, Without reference to the advertisements or designs on the front of such plate.

Having properly prepared the screen on the plate A, such plate is placed in frame X, so that the lines B, B, are on the back of the plate; and having properly prepared or constructed the plate D such plate is placed in frame Y, and such frame Y is mounted in frame X. The frame Y is placed in frame X '50 that a sliding movement may be given to such plate D, to give the desired relative change of position to. the two plates.

H is an electric motor provided with Worm Wheel I.

J is a rotatably mounted Wheel provided P. iianie i.

M, M, are electric lamps by means of which the advertisements or designs and the color scheme are illuminated, and m, m, are wires of the circuit in which such lamps are placed.

The lines a, b, which limit what I have hercinbefore termed the border may be oval or circular. When such lines form a circle the movement of the plate D may be around the center of the circle, as a relatively recip rocal motion is then given to the screen and the color scheme.

The strips or bars of different colors on plate D are at times curved and made to cross each other, and such crossing is shown to the left hand end of Fig. 3.

T he placing of the color lines at regular intervals, and in a determined relation to each other produces different designs, when viewed through the clear spaces C, G, of plate A, and l. therefore term such arrangement thereof designs.

here the color lines are arranged in any of the different ways hereinbefore described, so that a given line of color is viewed through more than one of the clear spaces C, at a given time, there. may be more lines of such color to the inch than there are clear spaces on plate A.

Having thus described my invention, what I claim as new and desire to secure by Letters Patent is,-

l. The combination of a frame and a t 'ans parent plate provided with a screen consisting of opaque lines or bars on the back face thereof, with an additional plate movably mounted back of the transparent plate, a plurality of designs on the front face of the additional plate, a color scheme consisting of bars or lines of different colors on the additional plate, such designs and such bars and lines of color respectively formed of parts which are relatively associated the same as the lines or bars forming the screen are associated, and such additional plate constructed of material which permits the passage theretln'ough of rays of light, means to diffuse the rays of lightand means to impart movement to the additional plate; sub stantially as described.

2. The combination of a frame and a transparent plate provided with a screen consisting of opaque lines or bars on the back face thereof, with an additional plate movably mounted back of the transparent plate, a plurality of designs on the front face of the additional plate, a color scheme consisting of bars or lines of different colors on the additionlal. plate, such designs and such bars: or

"lines Lolf color respectively formed of parts which are relatively associated the same as the lines or bars forming the screen are. associated, and such color; lines arranged so that a plurality of colors are exposed to View to obtain light back of the additional plate substantially as. described.

' 1 3.1'Ihe combination of a frame and a transeparent plate, provided with a screen consistm ofopague linesor bars on the back face thereof, w th an additional plate movably mounted. back of the transparent plate, a plurality of designs on the front face of the additional plate, a-color scheme consisting ofla pl'uralityvof designs in difi'erent colors on the additional plate, the designs'on the front ofthe additional plate and the color f.desigiisfrespectively formed. of parts which are relativelyassocia-ted'the same as the lines or bars forming the screen are associated, and such additional plate constructed of material which ,perinits the passage therethrough of'rays of light, means to diffuse the rays of light which are transmitted through the plates, means to obtain light back of the plates and means to give motion to the additional plate; substantially as described.

4. The combination of a frame and a transparent plate provided with a screen consistmg of opaque lines or bars on the back face thereof, with an additional plate movably mounted back of the transparent plate, a plurality of designs on the front face of the additional plate, a color scheme consisting of a plurality of designs in different colors on the back of the additional plate, thedesigns on the front ofthe-additional plate re-' spectively formed of parts which are rela- 'tively associated the same as the lines or bars forming the screen are associated, and the color lines on the back thereof alternating in regular order, and such additional plate con-' structed of material which permits the pas-' sage therethrongh of rays of light, and means to obtain light back of the plates and means to give motion to the additional plate;

substantially as described;

ALEXANDER s. SPIEGEL.

In the presence of CHARLES TURNER BROWN, EDWARD J. BROWN. 

